Schedule recurring conversations with customers and prospects. Ask about recent behavior, not hypotheticals. Record sessions, extract quotes, and tag insights. When answers repeat consistently, you’ve found signal. Boring is beautiful because it means patterns exist, enabling precise positioning, clearer messages, and a product that solves painful, validated problems.
Release micro-updates, feature flags, or revised onboarding steps weekly. Announce what changed, invite replies, and track a single success metric. Shipping small reduces risk, builds trust, and keeps you moving. Progress accelerates when each release teaches something concrete, guiding the next improvement instead of guessing blindly or overbuilding early.